Bintang #TETAPBISA Campaign 2020
Facing Covid-19 pandemic, people were grounded in a grim situation not able to live a normal life as they used to be. Understanding the situation, Bintang presented hopeful messages to lit up people’s spirit through social media post, fun limited bundling, digital activations, and safety protocol websites to encourage people to have fun in safe way.
*tetapbisa means “yes we can/keep it up” The essence of the message is, to keep the spirit up despite the social distance and the limitation we had. We also made a visual device; a star itself as a stamp that is applicable to many moments and interests we want to tap into.
For our digital activation, #Tetapbisa Nongkrong with Bintang was a digital activation that we launched during the pandemic to entertain people who mostly were staying at home, encouraged them to stay positive-thinking.
The activity was a virtual hang out supported by ZOOM, with interesting online workshops, mini games, and special performance by artists and entertainer.

Company: Mullen Lowe Indonesia
Client: Multi Bintang
My Role: Art Direction and Design