Guinness Smooth Bali Visual Direction 2023



In Bali, Guinness are heavily promoting their other variant; Guinness Smooth since the characteristic of the product fits well with the environment, making Guinness undoubtedly perfect for the relaxed lifestyle around the beach. We were tasked to make some outdoor visibilities which objective is to make people aware that Guinness are a good option when it comes to drink company while having a good times together. The approach is a beautiful candid photography supported by a vibrant graphics to capture people’s attention.

































Company: Dentsu Creative Indonesia

Client: Diageo Guinness

My Role: Art Direction and Design