For a quite some time, Club was lacking its presence in advertising world that'd been causing absence in its customers’s impression and awareness about the brand. Now that Club decided to rejuvenate the brand by launching the new packaging, We were also tasked to strengthen its preposition and communication into a more direct and memorable message.

We were using the brand name itself, CLUB, as our launching campaign expression and tap it into many communities/clubs/groups to reach a broad segment. As for the visual, we make sure it aligned to our objective that’s to rejuvenate the old brand, hence the more simplistic approach.