Flr.Visual Directions
Flr. /flœr/ is a beauty brand for body wash. It is known for its natural flower fragrance and its rich organic ingridients. This projects aimed to strengthen Flr’s fresh and natural imagery.
This project mainly focused on illustration that portrayed the feeling of freshness, the feeling of where the fragrance takes you to and to give a sense of natural beauty. It invites the audience to feel the sensation it gives through beautiful scenery
My Role: Art Direction, Design, Illustration